Nikkei Forum Medini Johor 2025

As the catalytic developer of Medini, Iskandar Investment Berhad (IIB) needed to shift long-standing perceptions of the city from a developing landscape into one that is ready for investment, talent and regional activity. The opportunity came with the Nikkei Forum Medini Johor 2025, the first time the event was held outside Japan and a moment with clear potential to reset how Medini is viewed.

Rantau+ shaped the overall narrative and communications strategy for this pivot. The team positioned Medini’s strengths within the context of the Johor-Singapore Special Economic Zone (JS-SEZ), designed the on-ground experience for investors and media, and ran the full PR programme spanning pre-event visibility, on-site coverage and post-event storytelling.

The work generated 469 media placements worth nearly RM10 million, brought 2,171 delegates from 17 countries, and enabled IIB to engage directly with 136 corporates, investors and journalists. These interactions opened follow-up discussions in green technology, advanced manufacturing and the digital economy. International media and diplomatic endorsements further strengthened Medini’s credibility as a ready, investable hub.